While there are different ways to promote an online casino, affiliate marketing has deserved its most effective status. Of course, SEO, PPC, media advertising, exhibitions and other offline activities should also be part of the bigger strategy (after all, diversity always increases your chances of success), but if we compare investments and results, the Affiliate marketing often wins the competition for ROI. Let's learn more about who affiliates are, what benefits they bring to an online gaming business, and how you can get the most out of affiliate associations. Who are affiliates? Affiliates are people who use their websites to drive traffic to their online casino. While for other industries it may differ, in online games the affiliates are usually the players themselves. They usually have extensive experience as casino users and run blogs or livestream to share their gaming experience with other players. Sometimes casino affiliates are experienced in operating online casinos and...